No matter what city you’re in, standing out in a competitive real estate market can be a challenge. Fortunately, companies like Miracle Method are making it easier for owners and buyers alike to buy and sell the perfect home. And now, thanks to a new local franchisee, the Queens Astoria area in New York City has access to the brand’s expert bath and kitchen refinishing services—making the pursuit of a dream home a goal that’s well within reach.
Eddie Moleros, a native to the Queens Astoria region, recently opened Miracle Method of Middle Village to serve the area that he calls home. Eddie studied at Queens College and worked there for 10 years before pursing small business ownership with a yogurt shop and a food distribution business. After seeing small business success in various industries, Moleros searched for additional opportunities that could bring great value to the Queens community. That is when he was introduced to Miracle Method, the largest professional bath and kitchen refinishing company in North America.
“I did thorough research for different business opportunities and Miracle Method immediately piqued my interest," Moleros said. “It was appealing since the home remodeling industry is rapidly growing. There is no service like this in the Astoria area and it something that is truly needed.”
Miracle Method prides itself on the fact that its franchisees live in the markets they serve, working as independent small business owners who deliver quality work and superior service. This localized approach is very successful as clients are more receptive of a familiar face combined with a strong franchise brand in making changes in their home.
Updates made by Miracle Method bring affordable repair and restoration to all types of bathtubs, showers, vanities, ceramic tile and countertops, helping homeowners and commercial facilities save thousands over traditional replacement costs. From transforming kitchen countertops to look like new again, to a beautifully refinished bathtub, Miracle Method’s refinishing process adds significant appeal and value to your home or facility.
In the ever-competitive real estate market, the potential to make slight changes to increase property value can be extremely appealing for current sellers, or even those planning to sell their homes later down the road but want to enjoy their home now too. Moleros is hopeful that this same appeal will resonate with Queens locals.
“There are over 10 million people in this market and there is truly nothing like Miracle Method here,” Moleros said. “There is a huge demand for our refinishing services. It is an extremely niche industry for this market--you don’t see anyone doing refinishing of this level in the area. Using our proprietary bonding agent we are able to deliver beautiful results and a more durable finish that any other refinisher.”
Moleros’ new Miracle Method business in Queens comes as the brand continues its focus on growth throughout New York. The state is currently a wide-open target for development, and Miracle Method is hoping to identify motivated franchise partners like Moleros, who are interested in operating a Miracle Method franchise in their home town or region. With three Miracle Method locations in the state already, John Tubiolo, the Vice President of Franchise Sales and Development, recognizes the opportunity for new franchises to meet the ever-increasing demand for our affordable refinishing services.
"There are so many outdated facilities, homes, and fixtures in the market and it is very expensive to renovate, especially in New York City," Tubiolo said "Refinishing existing fixtures in place saves time, space in landfills and costs.”
For potential franchisees, on average the investment range for a new Miracle Method franchise is between $85,000 and $120,000. The timing to begin involvement with the brand could not be better, as Miracle Method has carried 2016’s record breaking momentum into 2017, with new location openings in multiple previously untapped markets. To date, Miracle Method has more than 140 franchisees in North America.
"Per-square-foot in New York City, it is one of the most expensive pieces of real estate to rehab or do any kind of home renovations," Tubiolo said. "When people can affordably go in and do some updating, that makes a lot more sense, whether it is flipping or upgrading what they already have. That’s why we find that having a brand like Miracle Method in an area like this could really go a long way for homeowners and buyers."