As the American economy continues to rebound, more and more consumers are making the decision to update their homes. From remodeling efforts to interior upgrades, homeowners are once again willing to spend money on their old or outdated properties. And Miracle Method, the nation’s largest professional bathroom and kitchen refinishing franchise, is capitalizing on that spike in demand.
Miracle Method continues to set the pace for record-breaking growth—the brand added 10 new territories in 2016, ultimately seeing its system-wide revenue reach the $61 million mark. That’s a double digit increase in the brand’s sales over the year before, showing strong, upward momentum that’s expected to continue in 2017. Another trend that’s set to continue for the brand this year is actively engaging more commercial clients—right now, 42 percent of Miracle Method’s total revenue comes from commercial accounts. That’s up from 17 percent five years ago, proving that from college campuses, hospitals, military bases, hotels and other commercial businesses, it’s clear that there’s no shortage in demand for top quality remodeling services at an affordable price.
“Demand for our services is at an all-time high, which puts us in a unique position to capitalize on our strong momentum. We experienced an incredibly successful 2016, but we’re confident that we’ll be able to outperform ourselves this year. The Miracle Method team is actively expanding across the country, meaning that 2017 will be another milestone year for our brand,” said John Tubiolo, Vice President of Franchise Sales and Development for Miracle Method.
The brand’s growth potential is already being realized on a daily basis through Miracle Method’s rapidly growing network of passionate franchisees. In 2016, nearly three quarters of the brand’s local owners increased their sales over the year before. And more franchisees are being recognized as top performers.
Five of Miracle Method’s franchises earned a spot in the brand’s Platinum Club, marking units that brought in $2 million in sales or more. Another 15 are included in Miracle Method’s Gold Club for 2016, signaling units that experienced between $1 million and $1,999,999 in sales. The brand’s Silver Club, honoring franchise locations that brought in between $600,000 and $999,999 last year, is also made up of 18 units, with an additional 30 joining the ranks of Miracle Method’s Bronze Club, which includes units that secured $300,000 to $599,999 in sales.
The franchisees behind those successful units—as well as those who have improved the most—are being recognized for their accomplishments at the brand’s upcoming convention in Dallas, Texas from April 20-23.
“We’re looking forward to honoring all of our franchisees at this year’s annual conference. While we’re always in contact with our local owners to ensure that the lines of communication are always open between our corporate and franchisee teams, it’s great to come together in person to celebrate our successes and think ahead to the future,” said Erin Gilliam, Marketing Manager for Miracle Method. “This conference will ultimately set the tone for the year ahead, and help us position ourselves to break even more records throughout the rest of 2017.”
With 25 franchise agreements expected to be signed by the end of the year—and a targeted focus on expanding in key development markets like Nevada, Florida, California, Nebraska, Texas and Illinois—it’s clear that Miracle Method is on pace to make its development goals a reality this year. And between its strong support system and affordable initial investment that ranges from $82,125 to $136,850, the brand is making it simple for prospective franchisees to realize their dreams of business ownership.
“This industry is really picking up speed, and Miracle Method provides us with the tools and resources that we need to make the most of it. From our proprietary products to our team of expert employees, we go above and beyond to make each customer experience a positive one,” said Justin Jurek, a Miracle Method franchisee based in the Twin Cities. “That’s why the response that we’ve seen so far has been overwhelmingly positive. And it’s also what will continue to fuel our success and expansion efforts down the road.”